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Emerging Sales Professionals Association
Emerging Sales Professionals Association (ESPA), a Washington State Non-Profit Corporation, provides professional development training for sales staff of all skill levels and years of experience in publicly owned convention and meeting venues with a focus on training the next generation of sales leaders. ESPA is endorsed by the International Association of Venue Managers (IAVM) and by Convention Sales Professionals (CSPI) and is a CMP Preferred Provider. ESPA members include public convention and meeting venues in Oregon, Washington, Idaho, and British Columbia.
ESP21 - Venue Sales Symposium
November 20, 2025 | Lynnwood Event Center
9am - 3:30pm PDT
Please join your ESP peers as we turn relationship science into sales success.
In this highly interactive, research-based workshop, you’ll learn how to strengthen trust, increase bookings, and turn every client interaction into a lasting partnership. Nikki Kloeppel, one of ESP’s most engaging and top-rated speakers, combines the groundbreaking research of Dr. John Gottman and Dr. Brené Brown to reveal the patterns, phrases, and behaviors that create connection and credibility.
You’ll learn how to:
- Build stronger rapport and emotional connection with clients and planners
- Navigate objections and budget challenges without losing trust or momentum
- Respond to client “bids” — those subtle signals of interest, doubt, or excitement — to keep the conversation moving forward
- Turn difficult conversations into collaborative problem-solving moments
- Create a shared vision of success that turns clients into advocates and repeat customers
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