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Emerging Sales Professionals Association
Emerging Sales Professionals Association (ESPA), a Washington State Non-Profit Corporation, provides professional development training for sales staff of all skill levels and years of experience in publicly owned convention and meeting venues with a focus on training the next generation of sales leaders. ESPA is endorsed by the International Association of Venue Managers (IAVM) and by Convention Sales Professionals (CSPI) and is a CMP Preferred Provider. ESPA members include public convention and meeting venues in Oregon, Washington, Idaho, and British Columbia.
ESP22 - Northwest Event Show
April 28, 2026 | Seattle Convention Center
9:00 a.m. - 3:00 p.m. PT
NWES and Emerging Sales Professionals are proud to bring you Global Training Specialists—recognized worldwide as a leading authority in hospitality sales training. This high-impact morning session is designed to help you strengthen your sales approach, deepen client relationships, and stand out in a competitive market.
9:00am to 12:00pm: Master Connections with Marcia Murphy, CHIA, CAHTA, CHSE
Today’s buyers expect more than a pitch—they want a trusted advisor. In this session, you’ll learn how to strengthen your sales strategy through proven techniques that drive smarter targeting, deeper account growth, and stronger positioning.
Sales Strategies: Strategic Selling
You’ll learn how to:
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Improve targeting to focus on the accounts that matter most
- Increase key account penetration and expand opportunities within existing clients
- Boost strategic positioning with prospects and current customers
- Build stronger relationships that lead to long-term business
Who Should Attend
Perfect for hospitality and event sales professionals who are:
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New to the industry or growing into a larger role
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Ready to elevate their confidence and influence
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Focused on building stronger pipelines and client partnerships
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